Hi, welcome to

Caplena’s Blog

18 Nov, 2022

Top 10 Black Friday Products You Didn’t Know You Needed

Two words: Black. Friday. For those in the US, the day after Thanksgiving kicks off the holiday season with huge discounts on products in-store and online. In recent years, the tradition has grown in popularity overseas with countries such as…

Read more

categorizing feedback
27 Oct, 2022

Customer Review Champion: Adidas vs Nike

Who is the GOAT, Messi or Ronaldo? Are you a Derrick Rose or LeBron James fan? Do you prefer Collin Morikawa or Rory McIlroy? Depending on your answers, it is likely we could predict your favorite footwear brand. How? Because…

Read more

Sentiment Analysis
02 Sep, 2022

Five Guys’ Marketing Strategy: A Customer Review Analysis

Five Guys caters to burger lovers seeking high-quality food and friendly service – all while keeping things simple. To understand how Five Guys operates its successful marketing strategy, we analyzed 1,236 Google Map reviews using the text analysis tool, Caplena….

Read more

categorizing feedback
01 Dec, 2021

Everything You Need to Know About The Job Market After Covid 🦠

“Workin’ nine to five” (thanks, Miss Parton, for that earworm) was introduced by Ford Motor Company back in the 1920s to curb factory worker exploitation. The daily routine of tumbling out of bed and rushing into traffic to get to work – most of us know the drill.

We as a society have been tied to the same system and way of working for ge👏ne👏ra👏tions. Why? Because “things have just always been that way”. Then BOOM💥! In comes Covid 🦠.

Read more

Sentiment Analysis
01 Oct, 2021

Chart of the Month: Relationship Chart 🧑‍🤝‍🧑

Caplena offers many visualization options, for example, the driver chart or the treemap. This blog post is all about the Relationship Chart – although it’s not too good at sticking to just one relationship at a time 😜. Staying in…

Read more

text analysis tutorials
02 Sep, 2021

Datasets for Getting Started in Text Analytics

Would you like to get started with Caplena and try out some datasets? If you’re interested in some demo surveys with open-ended questions, we’ve got you covered: Here are 5 datasets with free-text feedback. The files are free to use…

Read more

text analysis tutorials