Decipher the wave of online reviews.
Analyze online reviews from Google, Amazon, and social media (yours, or even your competitors') to capture the Voice of the Customer. Quantify key themes and sentiments to ensure no topic is missed, even across multiple languages. Discover the drivers of customer satisfaction to increase brand loyalty and outperform your competition.
"With Caplena we quantify the voice of customers in an effective way to test existing assumptions, uncover hidden patterns and enable better decisions.”
With Caplena we quantify the voice of customers in an effective way to test existing assumptions, uncover hidden patterns and enable better decisions.”
Simon Bühler
Project Manager Market & Customer Research at Swisscom
Leverage online reviews.
Gain a deep, precise understanding.
Outperform the competition
Conduct a thorough competitor analysis by examining both your and your competitors' reviews. While online reviews often reflect extreme opinions, Caplena offers complete insights by tracking review trends and benchmarking performance, ensuring a comprehensive understanding of market positioning and actionable insights to keep your brand competitive.
Understand changes, measure impact
Understand how the voice of the customer evolves over time. Measure the impact of product improvements or marketing efforts as reflected in your reviews.
Enhance your brand's health
Monitor your brand’s health with our advanced tracking studies, social media monitoring, and Brandwatch integration. Leverage AI-powered topic discovery to stay ahead of emerging trends, understand customer sentiments, and identify potential issues. See more integrations.
