Harness the power of open-ended feedback
Surveys, online reviews, feedback data is everywhere. Yet, Insights teams lack a solid process to collect & analyze it, then trust their results. So we've put together the ultimate playbook.
⏱️ Time to read: 15 min of exclusive insights.
Who is this playbook for?
We crafted this playbook to help CX, Customer Intelligence, and Market Research professionals make the most of open-ended responses, turning them into their greatest asset for finding reliable insights.
Open-ended feedback can be daunting.
But it shouldn't feel that way.
A gateway to customers' true motivations
While close-ended questions focus on pre-defined choices, open-ended responses captures unique opinions and unexpected answers.
When coupled with rating questions (like NPS, CSAT or stars), open-ended responses uncovers the why. And when coupled with close-ended questions or quantitative variables, you can discover targeted insights and improvements.
An Art you can master
In this guide, we share our secrets to asking open-ended questions to get rich insights while ditching survey fatigue.
A Science you can apply in Minutes, not Weeks
In the past, coding and analyzing open-ends could take weeks. With today's AI feedback analysis platforms, this process is not only faster, but also more precise and advanced.
Trends to watch
AI chatbots, synthetic data, conversational insights agents, learn the trends to watch that will shape the future of open-ended feedback.
What you will learn
💬 The value of open-ends.
❓ How to craft powerful open-ended questions.
🎯 How AI is revolutionizing their coding and analysis.
🔎 The benefits of topic-level sentiment-analysis.
🤩 The value of combining open-ends with quantitative variables.
🤖 The next trends to watch.
“We effortlessly decode customer feedback, track and segment the passenger journey."
We effortlessly decode customer feedback, track and segment the passenger journey."
Thomas Storbeck
Senior Manager Customer Insights
Ready to master open-ends?
