Who is this playbook for?
We crafted this playbook to help CX, Customer Intelligence, and Market Research professionals make the most of open-ended responses, turning them into their greatest asset for finding reliable insights.
Open-ended feedback can be daunting.
But it shouldn't feel that way.
What you will learn
💬 The value of open-ends
❓ How to craft powerful open-ended questions
🎯 How AI is revolutionizing their coding and analysis
🔎 The benefits of topic-level sentiment-analysis
🤩 The value of combining open-ends with quantitative variables
🤖 The next trends to watch
“We effortlessly decode customer feedback, track and segment the passenger journey."
We effortlessly decode customer feedback, track and segment the passenger journey."
Thomas Storbeck
Senior Manager Customer Insights