"Caplena helped us become pioneers, guiding clients toward a more modern, scientific and efficient way to analyze text data."
Caplena helped us become pioneers, guiding clients toward a more modern, scientific and efficient way to analyze text data."
Susanna De Luca
Director — Ipsos Doxa
Coding Text Never Scaled, Until Now.
The pressure to deliver deeper insights faster grows every year.
Outdated workflows can’t keep up: they put margins, agency revenue, and employee retention at risk.
Faster Turnaround Times, Full Control
Consistency at Scale
Adapted to How Researchers Work
High Value Deliverables for Teams & Clients
Leading Market Research Agencies use Caplena, to:
Code text data at scale (surveys, trackers, social listening, transcripts)
Analyze topics and sentiment in 100+ languages in minutes, not weeks
Generate topic descriptions, adjusting on the fly to guide the AI
Clean and enrich datasets using LLM-powered Smart Columns
Give client-facing teams a skilled Insight Agent for instant answers
Impress clients with driver analyses, correlations, advanced segmentation, and more.
"With Caplena, Project Managers get an initial accurate codebook in less than 10 minutes. A real time saver in consulting projects.
With Caplena, Project Managers get an initial accurate codebook in less than 10 minutes. A real time saver in consulting projects.
Alexandra Buzea
Senior Global Consultant – Consumer Insights
How Caplena transforms agency workflows
A unique approach to human-level accuracy
Built for the speed of ad-hoc & tracking studies
Using Caplena, pioneering agencies like Factworks have moved away from manual coding, cutting open ends analysis time by half. They create and adapt codebooks on the fly without waiting for technical support.
Teams analyzing tracking studies appreciate Caplena's ability to detect trends and adapt themes across waves.
Agencies with numerous ad hoc projects like De La Riva value Caplena's human-level accuracy to ensure high-quality coding across industries and languages.
What used to require 2 to 3 man-days now takes minutes for coding, and a few hours for quality assurance.
Consistent, auditable quality
With Caplena, ensuring consistent accuracy across coders, projects, languages becomes a reality. Thanks to transparent AI assignments you can verify, and the help of AI Quality Scores, your teams can create high quality codebooks in minutes.
All changes are tracked, auditable, and easy to revert unlike traditional methods.
Clients trust your methodology and teams deliver insights they can rely on.
Flexibility & control (no black box)
Caplena helps teams create codebooks dynamically, for any project, in real-time.
Using a unique blend of supervised + unsupervised AI, they can start from scratch or use existing themes, or mix both approaches to refine their topic collection on the fly.
They enjoy creative and analytical freedom: they can provide context, use prompts to explore topics or add columns, and fine-tune their analyses with a user friendly, interactive workflow.
Researchers stay in control. They elevate insights quality with an AI that doesn't feel like.a black box.
Deep insights for demanding teams
Delight your teams with advanced tools to quantify, visualize insights and dig deeper.
With Caplena: research teams can:
compare top likes and dislikes in a few clicks
see the big picture, and compare by sentiment (positive, negative, neutral)
cross-tab with quantitative variables and perform advanced segmentation
ask Insight Agent to dig deeper or test hypotheses via chat
easily share results with client-facing teams (and let them explore)
Time-to-insights is dramatically faster, while boosting cross-team collaboration.
Scale without scaling headcount
Using Caplena, agencies like Ipsos Doxa can handle up to 200,000+ verbatims per project.
Multilingual datasets across markets or industries no longer means staffing more text analysis specialists, or dealing with outsourcing dependency.
Our industry-leading AI assigns topics as accurately as a human would for over 75% of projects (AI quality score of >70) and is natively fluent in 100+ languages.
Protect and improve margins
Turn text coding from cost center to profit driver for your Agency.
With Caplena, research agencies like De La Riva were able to decrease cost per verbatim by 20-30%, and saved ~$25,000/year saved by eliminating outsourcing.
On top of cost savings, timelines become more predictable and teams can rely on modern workflows, improving teams engagement and reducing churn.
Differentiate your agency offering
Position your research agency as an innovative, AI-powered partner.
Using Caplena, modern agencies launch new services, like multi-source analysis, online review analysis, or POS Feedback like IWD.
Instead of spreadsheets, Caplena helps you deliver branded, customizable, interactive dashboards in just a few clicks.
While you can export the charts to enhance your PPT presentations, you can also create tailored views for your customers to explore, or even chat with their data.
Enterprise-grade security, Client-ready compliance.
Your clients' data is secure with Caplena
We are GDPR compliant, built for European data protection standards
We hold a SOC 2 Type II certification, following rigorous security controls, independently audited every year
We use ISO 27001 certified data centers, ensuring that your clients' data remains secure
We offer advanced access controls & PII anonymization, so your agency can maintain the highest data management standards. More information.
Loved by innovation-driven research agencies.
See how leading agencies elevated their text analysis practice, offering, and collaboration workflows with Caplena.
"Caplena elevated us to a global level. We’re faster, more accurate, and more automated. It gives us reliability and trust, and the support is world-class.”
Caplena elevated us to a global level. We’re faster, more accurate, and more automated. It gives us reliability and trust, and the support is world-class.”
Rafael Conde
Insights & Innovation Lead
FAQ
Your Questions. Answered.
What data sources can we analyze?
Surveys, tracking studies, ad hoc projects, online reviews, social listening, interview or chat transcripts — basically anything text-based up to 20,000 characters per verbatim.
Caplena also analyses quantative data alongside open-ended text. There is no limitation to the number of columns you can import. You can also create your own columns to clean, map or enrich your data using Smart Columns.
You can import your data via csv, spss files, API or using one of our Integrations.
You can analyze your data in separate projects, or combine them for unified intelligence (ex: surveys and online reviews).
What if we don't have enough volume for AI coding?
With Caplena, 1 credit = 1 verbatim. Whether you run 10 or 100 projects, there is no impact on pricing.
We offer flexible yearly credit plans, so you would be constrained by rigid monthly limits.
Our Agency pricing plan starts from 20,000 credits per year, which can be carried over.
Pay-as-you-go options are also available. For more information, please contact us.
Will AI replace our coding specialists?
No, instead Caplena will augment them. Coders become insight specialists. They supervise the AI, iterate codebooks instantly, and focus on analysis and storytelling instead of repetitive tagging.
At Doxa, "Now nobody misses manual tagging". Discover how Doxa led the change.
Does Caplena need pre-training data?
No, Caplena's AI model has been trained since 2018 to reach human-level accuracy out of the box.
It leverages both project context (titles, descriptions, columns, question information) and text responses for highly accurate assignments. To fine-tune results, you can update topic descriptions on the fly to guide the AI.
How about multi-level taxonomies?
Caplena uses a 2-level structure (category, topic) that ensures consistency and flexibility.
Based on 100,000+ projects analysed on our platform, 90% use 10-100 topics. Some customers like Lufthansa have built a detailed taxonomy tracking over 600 topics.
If you have existing taxonomies, you can always import codebooks to Caplena and adapt them with the help of our AI. Our Customer Success team - which includes Market Research experts - is also available to guide your teams.
Can Caplena handle multilingual projects?
Yes! We support 100+ languages natively within a single project. Other languages can be handled through translation languages like DeepL or Google Translate.
With Caplena, you can analyse text and translate in one single workflow. Also, your teams can toggle verbatims back to their original language.
