We chose Caplena because they are the frontrunners when it comes to AI. The intuitiveness of the platform and its customization capabilities were key factors for us.
Customer Insights Expert
Analyzing large amounts of open-ended responses is time-consuming, tedious and error-prone. Discover what makes Caplena different.
Caplena is visually appealing, easy to navigate, and makes coding open-ended survey responses much faster. This tool has made that process far more efficient and even enjoyable.
Research Consultant, So What? Research
No more struggling to create a codebook with unbiased topics that don't overlap nor leaves feedback uncategorized. With Caplena, you can upload your data in one click and get a hierarchical codebook including descriptions and frequency for each topic.
Whether you upload 100 or more than 100,000 rows, our prioritary AI uses LLMs to generate a codebook that's statistically relevant, and "MECE" by design — with topics that are Mutually Exclusive and Collectively Exhaustive to truly capture your feedback data.
When other solutions lack flexibility to make changes, Caplena's interactive UI make it easy to adapt your topic collection to your liking. Designed for ultimate flexibility, you can add new topics, change hiararchy, import your existing codebook, start topic discovery from scratch, or do a mix of both.
Caplena helps you fine-tune your codebook with the power of Large Language Models. Designed to help you go more or less into details interactively, our built-in LLM-based tools are here to assist you in spotting potential duplicate topics, rare topics, or discovering new ones.
Have a specific topic in mind and want to check for frequency? Use prompts to explore and adjust your topic collection to meet your research objectives.
When analyzing tracking studies, topics can evolve over time, and it’s crucial to listen to emerging trends. With Caplena, you can continuously monitor for new topics. Our Topic Assistant will surface them for you, while you can set up Alerts to be notified as soon as new topics are detected.
With Caplena, Project Managers get an initial accurate codebook in less than 10 minutes. A real time saver in consulting projects.
Senior Global Consultant – Consumer Insights
Straight out of the box, our industry-leading AI powered by LLMs assigns topics as accurately as a human would (AI quality score of >70) for over 75% of projects.
Just like briefing elements, Caplena's AI takes the context of the project, question formulation, topics, and column descriptions into consideration when making topic assignment. This approach ensures best-in-class coding while taking into account your business context and research objectives.
When coding large volumes of open ends with AI, you want to ensure that assignments are reliable. Caplena offers you a unique quality assurance and fine-tuning process so you can trust your results.
An AI quality score indicates how well the AI understood your data and how reliable the assignments are. You can still fine-tune the topic assignment by adjusting some of the auto-generated topic descriptions or reviewing a handful of rows for quality assurance, then trigger an AI update.
This traceability gives you peace of mind that the results you will share with your stakeholders or clients will actually be relevant, and defensible.
A verbatim often contains multiple topics, and sentiments. With Caplena, you can go beyond sentiment at verbatim level to capture nuances at topic level, and quantify them at scale at no extra cost.
That way, you can create reliable driver analyses, correlations, and trend visualizations.
Analyze multiple languages effortlessly within the same project to ensure consistent and comparable results across different countries and regions.
As a Swiss-based company, understanding multiple languages is part of our culture. Our AI natively supports more than 100 languages. Built-in DeepL and Google Translate integrations provide coverage for other languages, if any.
The whole system is just easy to use. It’s easy to upload stuff. It’s easy to append. It’s easy to take that initial suggestion of a frame and work it into something that fits better with what you’re trying to do.
Customer Insights Manager
Have product names, locations, company or people's names hiding in your open ends, or in your metadata? With Caplena's Smart Columns, extracting them becomes easy.
You can then use these values for slicing & dicing in your reports or creating filters for segmented views.
When analyzing customer or employee responses, you want to make sure you don't show unsuitable content to your stakeholders or clients. Caplena helps you flag and remove profanity, but also correct these pesky spelling mistakes at scale.
Your respondents' personal data must be protected. With Caplena, you can automatically anonymize text on import so that no personally identifiable information (PII) are inadvertently shared, in compliance with the General Data Protection Regulation (GDPR).
Your data is secure with Caplena. We are GDPR compliant, SOC 2 Type II certified, with servers in secure ISO 27001-certified data centers.
User access controls ensure only authorized team members see your data. PII (Personally Identifiable Information) is anonymized to protect data privacy.
Caplena comes with a powerful LLM optimized for coding, trained on millions of real-world comments. For assigning topics, it considers not only the text but also your project’s and organization’s context. In most cases, the AI’s performance will be on par with human-level coding out of the box. You can optionally fine-tune each project by adjusting the auto-generated topic descriptions, renaming themes, or guiding the AI toward your specific terminology. Then trigger an AI update and explore the results — no data science skills required.
Unlike a black box, Caplena provides you with an AI quality score - a F1 score - measuring how confident the AI is in assigning topics and sentiments to your data. This score guides you to the topics that can be verified first, to achieve a greater score.
As you fine-tune the results, Caplena learns from you and applies your changes to the entire data set.
You can stop fine-tuning once you’re satisfied with the classification.
This process ensures you have a strong foundation for analysis and most importantly, trust in your results.
Whether you are defining a list of topics to track or looking to enhance your codebook, knowing how many topics to aim for is crucial. Our recommendation is to start from
between 30 to 60 topics.
This is exactly the number of topics and sub-topics Caplena will generate based on your data. While you cannot ask Caplena to generate an exact number of topics, you can import an existing codebook and either add or remove topics as you fine-tune your topic collection.
Based on 100,000+ projects that we have analyzed on our platform, we see that about 90% of the projects have between 10 and 100 topics (and then we have a long tail of up to 300+ topics for extremely elaborate cases, like Lufthansa).
AI systems have dramatically improved in their ability to detect irony and sarcasm. Like humans, however, they rely on indications of these linguistic cues in the text — such as exaggerations, emojis or capitalization. While they may not yet be quite as good as humans, they correctly catch the vast majority of cases. One advantage over humans is that they don’t tend to over-interpret, whereas humans often read too much between the lines, which can also skew results.
Caplena supports Excel (xls, xlsx), CSV, and SPSS (sav) files with hundreds of columns and hundreds of thousands of rows. JSON files are also supported via the API, or you can connect your systems through one of our ready-made integrations. Alternatively, let us gather online reviews for you directly from one of the supported sites.
Caplena has the right to use usage data to improve our services, benchmark performance, and test new AI algorithms. Your data will not be used to train our AI nor any third party LLM providers.
For more information, visit our Trust Center where you will find all the answers to Security & Data Protection at Caplena.