Take a behind-the-scenes look at the creation of cutting-edge technology.
Who we are
We’re a diverse group of engineers, linguists, and business enthusiasts based in Switzerland and across Europe.
Driven by the mission to make customer feedback actionable for everyone, we use cutting-edge AI to turn open-ended text into clear insights.
We are mission-hungry, fast-moving, and dedicated to bridging the gap between human language and data-driven decision-making, helping brands globally understand their customers better than ever before.
Caplena's Journey - from Text Analysis to Customer Feedback Intelligence
A gap in the Market Research Industry
Our co-founder Maurice won the prestigious SemEval competition for his Master’s thesis. Inspired by this achievement, he teamed up with Pascal, a Machine Learning Engineer specializing in Natural Language Processing (NLP) and Computer Vision, to explore new ideas in NLP.
LINK and SKOPOS, two market research firms, sought their technology for open-ended survey coding. It became evident that most firms dealing with customer feedback faced the same challenge: an overwhelming number of open-ended responses and insufficient time to analyze them all accurately.
Pascal and Maurice completed the first prototype, and things began to take off rapidly.
Our First Award
At planung&analyse Insights 2019 in Frankfurt, we won the Newcomer Award, confirming we were on the right track.
100 Customers
We crossed our first 100 customers milestone in 2022, proudly supporting prestigious agencies like Ipsos Doxa and enterprise brands like AIDA Cruises and Swisscom, across 15 countries.
Winning an Innovation Award with Beiersdorf
By applying AI-driven driver analysis to Hansaplast Amazon reviews, Caplena and Beiersdorf won the prestigious 2023 Innovation Award at the German Market Research Congress in Frankfurt.
This award recognizes their innovative approach to analyzing online reviews by leveraging AI-powered insights to optimize product quality.
See the Hansaplast Customer Story.
Meet the team.
Based in Zurich, Switzerland, we are an international team of data and UX enthusiasts. Caplena is driven by passionate individuals who aim to create a platform that revolutionizes feedback utilization.
