Datasets for Getting Started in Text Analytics

Your customers have an enormous amount of leverage when it comes to your brand’s reputation. What they tell other people can expand your business quickly or destroy new growth. That’s why it’s so important to measure NPS (Net Promoter Score).

Where do you start with creating a customer survey? While the options can seem overwhelming, keeping your core motives in mind is key to success. Thankfully, there is a solution: A 2-question customer survey.

How do you decide on what kind of survey to use? We’re eliminating some of the guesswork for you by giving you foundational advice to creating an effective customer survey, and a good old-fashioned comparison between open-ended vs. multiple-choice.

Trackers provide a strategy for collecting valuable input and data over time for your business. Discover what you can gain by tracking the evolution of KPIs and open-ended feedback on your business.

Are you ready to choose your text analysis software? Read to learn how to take full advantage of your trial and set yourself up for success.

Driver Scatter Analysis is a method for measuring a code’s influence on customer satisfaction (NPS/CSAT). On the Driver Chart, you can see immediately which issues “count” and where to focus your efforts. 

The whole idea behind Treemaps is very well suited to text analytics data, which is why treemaps are a popular type of chart within Caplena. Learn the origins of treemaps, how to read them, and best practices applied to feedback analysis.

Customer feedback is about more than knowing whether your customers give your product three stars or five stars (although that is a valuable insight). It’s also about gathering the information that can help you make critical decisions and improvements….

Most business owners are well aware that open-ended feedback provides invaluable insight into helping them improve their product or service, boost user satisfaction, and even expand their customer base.

Customer feedback is an invaluable resource to your business. By gathering and assessing the sentiment of your customers with an NPS survey, you’ll learn what they’re actually thinking…

What do customers think about organic food? What do they like about the newly built store? Why do some customers feel 😊, while others feel 😩? These are questions that Coop, the Swiss Retailer wanted to find out!

Today, we will take you through the three steps required to evaluate your open texts survey responses with the help of Caplena, the market-leading text analysis tool!

Don’t spend hours researching – we’ve done the work for you. Explore the top five customer feedback tools of 2022, whether you’re a consultant, insight team member, or market researcher.