Introducing Caplena 3.0

Text analysis and quantitative analysis tools have coexisted for some time, yet no solution has truly succeeded in combining these perspectives... until now. Discover our newest capabilities.

Product

New brand identity, new chapter

We are unveiling a new look for Caplena. We have made significant strides since 2018, along with our product, customers, and team. So we are excited to unveil a new brand identity that represents who we are today and where we are heading.

Company

Caplena Secures €3M Pre-Series A Funding Round

24. July 2024 – Caplena, the leading AI feedback analytics company, has secured its pre-Series A funding round with €3M from Inveready, a prominent European technology VC, and Swiss investors, including Spicehaus Partners.

Company

Caplena & ChatGPT: A Comparison in Text Analysis and Topic Assignment

3. June 2023 - Picture this: In the vibrant atmosphere at our recent conference, a question danced on everyone’s lips: How does Caplena compare to ChatGPT? Does Caplena use ChatGPT?...

AI & NLP

Setting Our Course: Discovering Caplena’s Core Values

2. February 2023 - At Caplena, we believe in the power of collaboration and teamwork. That’s why when it came to defining our core values, we knew we had to involve everyone in the company...

Company

The Top 5 Customer Feedback Tools in 2022

Don’t spend hours researching – we’ve done the work for you. Explore the top five customer feedback tools of 2022, whether you’re a consultant, insight team member, or market researcher.

Customer Experience

Top 10 Black Friday Products You Didn’t Know You Needed

Not sure what to buy this year? We’ve decided to put together a list of the top 10 practical Black Friday products you didn’t know you needed based on their AMAZING reviews (and ones to watch in the upcoming sales)!

3 Reasons Why Open-Ended Feedback Is Important

Today, we will take a look at three reasons why open-ended feedback is vital for you and your business, and why you SHOULD collect open-ended feedback.

Feedback Analysis

Customer Review Champion: Adidas vs Nike

Who is the GOAT, Messi or Ronaldo? Are you a Derrick Rose or LeBron James fan? Do you prefer Collin Morikawa or Rory McIlroy? Depending on your answers, it is likely we could predict your favorite footwear brand. How? 

Feedback Analysis

Five Guys’ Marketing Strategy: A Customer Review Analysis

Five Guys caters to burger lovers seeking high-quality food and friendly service – all while keeping things simple. To understand how Five Guys operates its successful marketing strategy, we analyzed 1,236 Google Maps reviews using the text analysis tool, Caplena. 

Feedback Analysis

A Stoic Breakdown: Sentiment Analysis

Unless you are a psychopath, humans are by nature emotional beings. Anger, sadness, happiness, and love are emotions that almost every human has felt. Nowadays, we have a plethora of emotional AI detection methods at hand. Sentiment analysis is one of the most used methods.

AI & NLP

How to Collect Surveys and Conduct Feedback Analysis in 1 Day

The research world is like a toolbox. Within the toolbox are surveys, focus groups, and experiments. Recently, the size of this toolbox has increased with social media, internet-based surveys, and mobile phones being used more frequently...

Feedback Analysis

6 Things That Make Christmas Markets so Irresistibly Christmassy

What are the most common things people mention when they talk about their most recent Christmas market visit? To find out, we studied three highly rated – but different – Christmas markets to analyze their Google reviews.

Feedback Analysis

Everything You Need to Know About The Job Market After Covid 🩠

In the last two years, our work practices have undergone some significant changes. At the present time, there appears to be an increase in the number of job switches. This article examines the reasons for this by analyzing various studies – as well as our own in-house survey.

Feedback Analysis

Chart of the Month: Relationship Chart đŸ§‘â€đŸ€â€đŸ§‘

This blog post is all about the Relationship Chart – although it’s not too good at sticking to just one relationship at a time 😀

Feedback Analysis

Datasets for Getting Started in Text Analytics

Would you like to get started with Caplena and try out some datasets?
If you’re interested in some demo surveys with open-ended questions, we’ve got you covered: Here are 5 datasets with free-text feedback.

Customer Experience

What Really Is Machine Learning?

There is a lot of marketing buzz surrounding Machine Learning, Deep Learning, and Artificial Intelligence – and a lot of nonsense. Our aim is to help you make sense of these terms with this article. So let’s get to it! 

AI & NLP

Chart of the Month: Driver Chart

Driver Scatter Analysis is a method for measuring a code’s influence on customer satisfaction (NPS/CSAT). On the Driver Chart, you can see immediately which issues “count” and where to focus your efforts. 

Customer Experience

3 Easy Steps to Analyze Survey Responses using Caplena

Today, we will take you through the three steps required to evaluate your open texts survey responses with the help of Caplena, the market-leading text analysis tool!

Customer Experience

We Found the Best Wiener Schnitzel in ZĂŒrich

I mean what did you expect? As highly analytical people, why wouldn’t we swarm at the chance to do as much research as humanly possible to get the best Wiener Schnitzel in town?  Thank God for machine learning, am I right?

Feedback Analysis

5 Tips to Take Full Advantage of Your Text Analysis SaaS Trial

Are you ready to choose your text analysis software? Read to learn how to take full advantage of your trial and set yourself up for success.

Customer Experience

Headspace vs Calm: A Comparative Analysis of Customer Reviews

For a moment, think about balance – what does it mean to you? Have you considered Zen-ing up your life before ? In today’s review, we compare Headspace and Calm through the lens of their respective customer reviews.

Feedback Analysis

Chart of the Month: The Treemap

The whole idea behind Treemaps is very well suited to text analytics data, which is why treemaps are a popular type of chart within Caplena. Learn the origins of treemaps, how to read them, and best practices applied to feedback analysis.

Customer Experience

Analyzing Netflix Open-Ended Feedback: A 3œ-Step Video Tutorial

This tutorial is all about Netflix! : We’ll take you through every step required to evaluate your open texts with the help of AI. If you follow the 3 required steps described in the guide below in all detail, it will take you approximately 45 minutes to get to achieve these results.

Feedback Analysis

Using Artificial Intelligence for Open-Ended Text Analysis

Humans are not perfect at categorizing text. They make errors. They’re biased. And they develop inconsistencies. Artificial intelligence can help fill in the gaps left by human fallacy, but AI can differ in quality, too.

AI & NLP

Getting to Fully Automated Tracker Evaluation

Trackers provide a strategy for collecting valuable input and data over time for your business. Discover what you can gain by tracking the evolution of KPIs and open-ended feedback on your business.

Customer Experience

How to Design a Meaningful Codebook in 6 Easy Steps

Using an AI-assisted approach to create a codebook and analyze your data will not only boost your insight quality and speed but will also have a huge effect on your efficiency.

Feedback Analysis

Coop Case Study: Getting Actionable Insight From Mass Feedback Analysis

What do customers think about organic food? What do they like about the newly built store? Why do some customers feel 😊, while others feelÂ đŸ˜©? These are questions that Coop, the Swiss Retailer wanted to find out!

Customer Experience

Using Customer Feedback Tools to Close the Loop

Customer feedback is an invaluable resource to your business. By gathering and assessing the sentiment of your customers with an NPS survey, you’ll learn what they’re actually thinking


Customer Experience

Customer Surveys: Open-Ended vs. Multiple-Choice Questions

How do you decide on what kind of survey to use? We’re eliminating some of the guesswork for you by giving you foundational advice to creating an effective customer survey, and a good old-fashioned comparison between open-ended vs. multiple-choice.

Customer Experience

A Definitive Guide to Augmented Intelligence

Augmented intelligence is not entirely different from artificial intelligence. Rather, think of it as a subcategory of artificial intelligence–the more human-oriented, customizable cousin to A.I. 

AI & NLP

10 Useful Customer Feedback Categories to Help Give You Valuable New Insight

Most business owners are well aware that open-ended feedback provides invaluable insight into helping them improve their product or service, boost user satisfaction, and even expand their customer base.

Customer Experience

A 2-Question Customer Survey: Yes, It Really Works

Where do you start with creating a customer survey? While the options can seem overwhelming, keeping your core motives in mind is key to success. Thankfully, there is a solution: A 2-question customer survey.

Customer Experience

Exploring Natural Language Processing to Categorize Feedback

One of the most widely-used – and exciting – types of A.I. for business usage is Natural Language Processing (NLP). Learn more about the latest A.I. advancements here.

AI & NLP

5 Ways to Effectively Measure and Utilize NPS

Your customers have an enormous amount of leverage when it comes to your brand’s reputation. What they tell other people can expand your business quickly or destroy new growth. That’s why it’s so important to measure NPS (Net Promoter Score).

Customer Experience

How to Ask for Customer Feedback – And Get an Honest Response

Customer feedback is about more than knowing whether your customers give your product three stars or five stars (although that is a valuable insight). It’s also about gathering the information that can help you make critical decisions and improvements
.

Customer Experience