QuestionPro and Caplena Partner to Deliver DIY CX Insights
Barbara Houdayer
Head of Marketing
Zurich & Berlin, November 5 2025 – Today, together with QuestionPro, a global leader in VoC, Journey Management, Research and Employee Experience, we're announcing a strategic partnership to help customer-obsessed organizations effortlessly expand their ability to collect and analyze feedback to fuel insights-led decisions.
"We’re thrilled to partner with QuestionPro to bring advanced, AI-driven insights directly into their powerful survey ecosystem. Together, we’re closing the gap between collecting feedback and uncovering insights— making it easier than ever for teams to make data-informed decisions, fast.”
We’re thrilled to partner with QuestionPro to bring advanced, AI-driven insights directly into their powerful survey ecosystem. Together, we’re closing the gap between collecting feedback and uncovering insights— making it easier than ever for teams to make data-informed decisions, fast.”
Pascal de Buren
Co-Founder and Co-CEO
About the partnership
In this collaboration, QuestionPro’s well-established survey creation, distribution and analytics suite – enabling collection of employee or customer feedback via surveys, communities, panels and more, is paired with Caplena’s advanced AI-feedback intelligence layer – enabling deep insights discovery from experience tracking surveys, reviews and ad-hoc studies.
Through the partnership, users can now:
Unlock deeper DIY advanced text analysis: Instantly generate automated insights from open-ended survey responses using Caplena’s intuitive, no-setup AI.
Connect seamlessly: Directly import data from QuestionPro into Caplena via a new connector
Discover agentic insights: Explore QuestionPro Data conversationally with Caplena’s Insight Chat, surfacing deep insights based on unstructured text and quantitative data.
The integration is now available for all QuestionPro and Caplena customers.
"Caplena perfectly complements our mission to empower organizations to truly listen and act on feedback. By bringing advanced, AI-driven text analytics directly into the QuestionPro ecosystem, we’re enabling teams to uncover deeper insights faster — without needing a research background or data science expertise. "
Caplena perfectly complements our mission to empower organizations to truly listen and act on feedback. By bringing advanced, AI-driven text analytics directly into the QuestionPro ecosystem, we’re enabling teams to uncover deeper insights faster — without needing a research background or data science expertise. "
Thomas Maiwald-Immer
Managing Director DACH
About QuestionPro
Founded in 2005, QuestionPro is an Enterprise Experience Management solution that has been continuously developed for more than 20 years in close alignment with our customers' needs in the areas of market research, customer experience management and employee experience. With more than 5 million customers in more than 100 countries, QuestionPro is one of the most widely used technologies for gathering and analyzing insights.
About Caplena
Founded in 2018, Caplena is the most flexible AI feedback analysis platform - powerful for experts, effortless for stakeholders across the entire organization. Combining text data with quantitative variables, Caplena helps teams transform overwhelming waves of feedback, reviews and satisfaction survey data into actionable opportunities. Today, over 200 brands and market research agencies including DHL, Lufthansa, and Kia use Caplena to turn Customer and Employee feedback into insights-led decisions.
To see our new partnership in action, Pascal de Buren and Thomas Maiwald-Immer will be hosting a webinar on November 26. Join us!
