Most VoC Programs start with surveys.

That's still the foundation for a lot of organisations. But the ones getting more out of their data have been pushing into broader feedback sources: reviews, support conversations, chatbot logs, social signals. And what teams are finding is that these sources don’t replace surveys. Thinking of them as colors on the same palette, each of them paint a fuller picture of the customer experience. 🎨

This webinar is about what happens when you start listening to, or even combining multiple sources. Not just collecting more data, but actually connecting it in ways that unlocks a broader customer understanding.

📍 Location: Virtual
📅 Date: September 16th, 2026
⏰ Time: 16:00 GMT+1, 15:00 GMT, 10:00 ET
👥 1 hour

Speakers

We're bringing together 2 pioneers who have built new approaches to put the full insights picture directly into decision makers' hands.

🎙️ Jeremy Hollow, Founder of The Unwritten
🎙️ Monika Wirtz, CX Plattform Owner congstar
🙋‍♂️ Moderated by our co-Founder Pascal de Buren

What we will cover

We'll get into the practicalities: how do de-silo your data, when and how to combine sources, and what it takes to make multi-source analysis something your team can actually act on.

💡 Where surveys fall short, and what other sources can fill in
💡 What sources like reviews, support conversations and social analysis bring to the table
💡 How to combine sources without losing context or ending up with a mess
💡 True stories of insights that only surfaced because multiple sources were in play
💡 Where this is all heading in a world where survey response rates drop