About Social Media 💬
Social networks are where people talk about brands without being asked. Caplena collects the public posts and comments that match your search queries and analyses them alongside your other feedback. Customers like Ipsos use Caplena for web and social listening.

Benefits of the Social Media + Caplena integration 🚀

• Always-on analysis: new matching posts sync automatically

• Cover TikTok, Instagram, Facebook, YouTube, X, Reddit, LinkedIn and Bluesky in one project

• Automatically code topics and sentiment across posts and comments

• Analyse topics & sentiment against engagement: views, likes, shares and more

• Compare social conversations with your survey and review feedback

• Receive alerts when new topics emerge or when sentiment shifts

• Ask Caplena's Insight Agent anything about your social data

How it works 🧩

1. Open Integrations in your Caplena project and select Social Media

2. Choose your platforms and add keyword search queries, hashtags or @mentions

3. Optionally set a date range, post limit and related comments

4. Turn on sync and explore topics, sentiment and trends