Finding out what customers think about your in-store experience and comparing against the competition is very time consuming and costly if you are relying on traditional surveys. Google Map reviews are attractive for this purpose as they don’t have to be collected in the field and enable benchmarking without surveying competitor stores. However, making sense of these thousands online reviews and comparing them with traditional NPS surveys is an insurmountable task if done manually.

Tegut unlocked the capability to cross-analyze reviews from over 300 stores and NPS surveys using AI.

Analyzing survey and Google Map responses revealed lots of surprising factors, both positive and negative, about tegut's stores. These insights are packaged & presented nicely in dashboards and are made instantly available to intersted stakeholders from sales to teams at the store level. As a result of this new feedback loop, everyone concerned can quickly know if, for example, there is a problem with available parking space in front of the store - or if the fruit and vegetables are of poor quality. Moreover, tegut is now able to benchmark itself against tis main competitors in order to identify key strengths and weaknesses.