Chart of the Month: Driver Chart

Sheila Bugal on August 8, 2021
Customer Experience

Driver Scatter Analysis is a method for measuring a code’s influence on customer satisfaction (NPS/CSAT). On the Driver Chart, you can see immediately which issues “count” and where to focus your efforts. Like the relationship chart, If you want to determine what customers feel very strongly about, be it negative or positive sentiment, you can use this chart very effectively๐Ÿ’ก

The Y-Axis shows how many times a code was used, and the X-Axis shows Customer Satisfaction, also known as NPS and CSAT.

Misconceptions

It is important to understand that the NPS/CSAT X-Axis is not synonymous with the negative and positive codesโ˜๏ธ. Negative codes such as Bad Customer Service can be assigned without severely impacting the customer’s satisfaction (NPS/CSAT score) ๐Ÿ˜Š

Similar to the Treemap, Driver Charts are therefore great for revealing what your biggest issues are, or, conversely, what your greatest strengths are ๐Ÿค“

Example

Take, for example, the Example Driver Chart below. Despite poor Customer Service, customer satisfaction does not appear to be significantly affected. The Bad Connection code, on the other hand, has a very low NPS score (which means very dissatisfied customers) and should, therefore, be addressed first.

Driver chart showing codes, including customer service, price, network, carrier, plan, mobile, and the associated NPS score.

How To Read A Driver Chart

Driver chart is split into a quadrant with key and unimportant weaknesses on left and key and unimportant strengths on right.
The graph above is an excellent way of showcasing how to best read a Driver Chart. In Caplena, the vertical line (Importance) is placed in the middle, though, to equally split the chart into strengths and weaknesses.

Key Weaknesses ๐Ÿ‘Ž Important but poorly rated. Values in the left-hand quadrant indicate drivers that affect the outcome metric in a heavily negative way.

Key Strengths ๐Ÿ‘ Important and highly rated. Values in these quadrants indicate drivers that are substantial in determining a highly positive outcome metric.

Unimportant Weaknesses ๐Ÿ˜๐Ÿ‘Ž Not important and poorly rated. In the bottom left quadrant, these values indicate drivers that do not influence outcome metrics that much. 

Unimportant Strengths ๐Ÿ˜๐Ÿ‘ Not important but highly rated. Drivers in the bottom right quadrant don’t influence outcome metric determination. 

That’s it for today folks! It is our hope that you will be able to utilize the chart to your full advantage now. As always, don’t be a stranger! You can always count on the Caplena team to assist you with any questions you may have.

Want to learn more about driver charts? Click here.

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Caplena conducts sentiment analysis using AI to understand how your customers or employees genuinely feel so you can spend less time on the analysis and more time on the results! ๐Ÿ†๏ธ
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