Top 10 Black Friday Products You Didn’t Know You Needed

Sheila Bugal on November 11, 2022
Black Friday Caplena
Feedback Analysis

Two words: Black. Friday. For those in the US, the day after Thanksgiving kicks off the holiday season with huge discounts on products in-store and online. In recent years, the tradition has grown in popularity overseas with countries such as the UK, Ireland, France, and Germany participating in the retail phenomenon. Not sure what to buy this year? We’ve decided to put together a list of the top 10 practical Black Friday products you didn’t know you needed based on their AMAZING reviews (and ones to watch in the upcoming sales)!

We’ve decided to help you out and do the tedious process of evaluating these products’ reviews – only at a much larger scale. For each product, we took thousands of reviews and churned them through Caplena to see what people are really talking about. Let’s begin!

Avoid unnecessary pressure on the wrist and improve your posture with an ergonomic mouse this Black Friday! Ergonomic products are designed to help you work or play more naturally. Using Caplena’s integration feature for Amazon, the Caplena team discovered a few key insights into Lekvey’s ergonomic mouse. Firstly, the wireless mouse “is exactly as described”, with 68% of customers complimenting its ergonomic design. Some customers commented on the comfort it brings to them as it “fits [your] hand so perfectly,” while others enjoyed the product’s ‘lightweight’ and ‘quality’ feel. If you do have issues with the product, Lekvey’s customer support is very useful, with 26% of positive reviews praising their “polite and responsive customer service”. As well as that, one of its unique selling points is the fact that you can recharge the mouse rather than having to replace its batteries. In summary, if you are more than a casual user of computer mice, adding an ergonomic mouse to your Black Friday shopping list is a no-brainer.

Treemap showing ergonomic design having 68% and customer service having 26% of positive customers reviews.
As evidenced by this Treemap, the Lekvey mouse has a strong ergonomic design and reliable customer support.

During the Summer, it’s quite easy to go for walks or runs after work in the evening. However, by Winter, there’s no way you can continue doing the same sporting activities in the dark. Well, now you can! Get yourself a headlamp for every night activity. Need to go for a run? Want to walk the dog? Have to collect surveys and conduct feedback analysis? The night headlamp is a practical Black Friday solution for you.

Are you sitting comfortably for the next product on the Black Friday list? Think again! Investing in a Herman Miller office chair, such as the Ergon or the Aeron Chair, is one way you can invest in your back posture this Black Friday. Herman Miller was founded in 1905 and is a pioneer in modern design, working with the very best designers to create elegant ergonomic seating. As Herman Miller office chairs are normally quite expensive, keeping an eye out for a good Black Friday offer may help save you a few quid!

Since COVID-19, flexible working has become more commonplace. Taking standing desks to the next level, THERUN 2-in-1 Under Desk Treadmill offers hybrid and remote workers the opportunity to work and exercise simultaneously. Its 2-in-1 capabilities enable one to run in full treadmill mode as well as walk when folded. It has 8 shock-absorbing cushions built-in to provide cushioning for the knee, muscle, and joints. The treadmill has a LED touch screen plus it’s quite compact for easy storage.

Using Caplena for customer feedback analysis, we discovered that the treadmill’s usability features are the product’s key driver with 75% of customers complimenting the “excellent compact treadmill”. A unique insight we discovered considered the delivery of the product: For 11% of customers, the treadmill arrived broken or damaged. Using the driver chart, it’s clear that delivery is the product’s biggest weakness and that the supplier needs to reassess its shipping methods. However, if you think the odds are in your favor and you want to become more active during office hours, this treadmill may be a wise investment this Black Friday.

THERUN 2-in-1 treadmill’s usability features are its key drivers. The product’s biggest weakness is its delivery, with some items arriving broken or damaged.

It doesn’t matter whether you are a full-time student or a CEO, if you don’t have an air fryer, then you need to invest in one! It’s a quicker, more energy-efficient, and healthier way to cook. Although it’s recommended to use a small spoonful of cooking oil, you can get away with using almost no oil and still enjoy delicious fried cod, crispy chicken thighs, and roasted vegetables to name a few. Air fryers take up little space on the kitchen countertop and are relatively quiet. The advantages are clear: It’s a delicious cost-saving Black Friday bargain.

Some people throw instant coffee into a cup of hot water and think they know what coffee is. These people haven’t lived! If you are a real coffee lover (like the Caplena team) then investing in a real coffee machine this Black Friday is CRUCIAL. The Sage Barista all-in-one express coffee machine has everything: Grind your coffee beans, get your expresso shot and use the steaming function to make the perfect cappuccino. Is it past morning time already? Have an Americano instead. Having a real coffee machine at home is a fun way to learn and appreciate the barista craft. As the saying goes: There’s no rush in perfection.

Looking for the perfect Black Friday gift for someone? We analyzed 8,434 customer reviews and discovered that over 97% of reviews were of positive sentiment. Customers shared how the reliable and practical Swiss Army knife was a “useful starter knife for teens” and the “perfect gift” for a family member or friend. Whether it’s for simply enjoying Swiss cheese or surviving in the Swiss alps for a few weeks, the original Victorinox Swiss army huntsman pocket knife is the perfect travel companion. To be extra authentic, opt for the red pocket knife to really impress your friends when you talk about your mountaineering adventures.

Swiss army knife sentiment chart with key categories including general; usability; quality; price and delivery.
This sentiment overview chart reflects people’s overall satisfaction with every aspect of the Victorinox Swiss Army Knife.
“An excellent all-purpose knife. This particular knife replaced an outdoor knife that surrendered to the elements after 30 years of use cutting branches, carving cooking tools in the wild, opening 100’s of canned/camping foods etc.”
A Happy Customer

Let’s be honest, having multiple adapters to bring on your travels is a pain. Having an adapter for an adapter is an even bigger pain. Let us solve this issue once and for all: just buy the all-in-one worldwide travel adapter this Black Friday. This travel adapter won’t let you down in any country and is the sustainable option in a world full of travel adapters.

Initially, we believed that buying the iRobot Roomba s9+ robot vacuum would be a very practical Black Friday product to invest in. Who wouldn’t want a robot to do their chores? However, upon closer analysis of open-ended feedback, we realized that we were deceived by the robot’s 4-star rating. Using Caplena, we analyzed 5,159 reviews and skipped those that had empty responses as they contributed little to the overall analysis. We discovered that the iRobot Roomba s9+ should really have a 3-star average rating, with 52% of customers being unsatisfied based on its Customer Satisfaction (CSAT) score. We also found that 50% (2,822 responses) of negative sentiment concerned the usability of the robot. The customer’s biggest pain points considered its usability, product quality, pricing, and the lack of customer support. If you plan on spending nearly €1k on a robot vacuum this Black Friday, we recommend avoiding this product and not becoming the babysitter to the robot that “constantly gets stuck”.

Roomba s9+ CSAT Score in piechart format. Satisfied (39%); neutral (9%); and unsatisfied (52%).
We uncovered a hidden insight: Based on the CSAT score, we were surprised to learn that 52% of open-ended customer reviews were unsatisfied with the iRobot Roomba s9+.

After de-stressing with a notable well-being app, it’s time to put your feet up and open a nice bottle of wine. But what if you only want one glass this Black Friday holiday? You don’t want the bottle to spoil. Introducing the world’s first wine condoms! This quirky gift is fun and practical. Never worry about spillages again! Airtight wine condoms also help preserve the wine’s freshness. Plus, the protection doesn’t add any extra height to your bottle of wine, making it easier to put your wine back into the fridge. They’re also very portable and slip right into your pocket or purse for dinner and house parties. If we haven’t convinced you yet, wine condoms, (unlike other condoms) are reusable, proving to be a very practical Black Friday purchase!

“My male friend thought they were for him. Make sure if you give them to a man please tell him what they are for. 😂”
An Embarrassed Customer

When is Black Friday 2022?

Black Friday 2022 is taking place on Friday, the 25th of November 2022, with Cyber Monday following it on Monday, the 28th of November 2022. Black Friday sales usually begin two weeks before the holiday and end around the second week of December just before the Christmas holidays. Whether it’s buying gifts for friends and family or investing in useful tools for the home or everyday use, take advantage of the special offers this coming Black Friday!

PSST…. Would you like a FREE trial this Black Friday?

Caplena uses AI to categorize customer feedback quickly and efficiently, so you can spend less time on the analysis and more time on the results! 🏆️
Let's Begin!

Would you like to hear from us?