Turn customer feedback & reviews into real insights
Easily analyze customer feedback, open-ended survey responses, reviews and any kind of free text. Share your insights in dashboards with ease.
Free 14-day trial
No credit card required
TRUSTED BY BOUTIQUE AGENCIES AS WELL AS LEADING CONSULTING FIRMS
“After evaluating a number of commercial and open-source solutions we found Caplena, which outperformed all alternatives by a mile. We now use Caplena to perform insightful and automated key driver analysis on NPS surveys for our clients and can wholly recommend it.”
Frank Buckler
CEO & FOUNDER @
100%
revenue increase
69
languages analyzed
2.6M
text comments analyzed (2021)
Are we a match?
Caplena and you have liked each other!
Caplena
Consultants
Is Caplena for you?
You work within M&A, Strategy, CX or Market Intelligence and your services include (any of):
• Due diligence
• Brand strategy & positioning
• Strategic product positioning
• Market insights
• Competitor analysis
• CX insights
• Brand strategy & positioning
• Strategic product positioning
• Market insights
• Competitor analysis
• CX insights
You want to get insights from open-ended feedback / reviews – without having to wait for your data scientist team.
You want to quickly source reviews for benchmarking purposes.
You want to get rid of repetitive tasks and take advantage of the latest NLP tech developments – welcome to Caplena!
Why it works...
Enriching consulting services with insights from customer feedback or reviews is part of best practice for most consulting projects. By using modern machine learning platforms, insight generation becomes extremely fast, highly efficient - and is fun. Nevertheless, it is not economically feasible to develop and operate a cutting-edge deep learning platform for a single consulting firm.
We have dedicated our entire energy to help you overcome that technological gap.
...for consultants
The case for text comments
Gain more & deeper insights by analyzing text comments
Deriving insights from open-ended customer feedback, reviews and text comments, has become standard for leading M&A analysts, strategy consultants and insight teams. Quantifying the voice of customers is a rich source to challenge working assumptions, enrich existing decision models and reveal hidden patterns.
Your business case
Speed up your analysis from days to minutes and get better results
Benefit from powerful speed boosts on every step of your analysis process. Pull reviews easily, analyze text comments for sentiments & topics efficiently and create stunning shareable results, all while saving costs.
Your opportunity
Unleash your on the ground teams as well as your researchers
Liberate your teams to do agile text analysis in order to create superior insights. Strengthen the basis for your recommendations as well as your position as a tech-savvy advisor.
Who
Benefits
M&A analysts
- Challenge working assumptions
- Enrich decision models
Strategy consultants
- Base strategic recommendations on more reliable data
- Strengthen competitor and market analysis
- Model effect of recommendations on customer satisfaction
Insight & Knowledge teams
- Get deeper market & customer insights
- Reveal hidden patterns behind market and brand trends
Speed up
Make your life easier
Pull Reviews
- Pull reviews yourself, up to 10x faster* and save costs**
- Receive your reviews seamlessly
- Pull data from competitors with ease
- Setup autonomous synchronization intervals
Extract results
- From text comments to insights: 10x to 30x faster* while saving costs**
- DO IT YOURSELF now – don’t wait for 3rd parties
- Have more fun while analyzing text comments
Generate insights
- Create your charts up to 5x faster*
- Create deeper insights by using advanced analytics
- Impress with ultra-fast dashboards handling hundred thousands of comments
* Compared to traditional scraping tools or data providers
** Save around 30% to 50% of your current scraping costs
*** Compared to standard visualization tools
** Save around 30% to 50% of your current scraping costs
*** Compared to standard visualization tools
Better
insights
insights
Stronger advice
More opportunities
- Create deeper insights by using advanced analytics
- Understand drivers for satisfaction at a deep level
- Back up your results with an additional layer of rich information
- Create more confidence for your recommendations
- Build trusted relationships by taking up key customer feedback themes within your advisory process
- Be recognized as a tech-savvy advisor and win more opportunities
Comparing text analysis technologies
Using a mix of supervised and unsupervised machine learning leads to high-quality outputs with a minimum of manual intervention
Caplena
Excel
MaxQDA
Qualtrics
Gavagai
Discover.ai
Core principle
Augmented Intelligence
Unique mix of supervised & unsupervised Machine Learning: Learning from over 8M reviewed responses Caplena generates high-quality topics and detects sentiments automatically.
Manual analysis
Manual coding & very simple rules for topic assignment
Manual &
rule-based
rule-based
Manual coding and Rule-based topic assignment.
Rule-based & sentiment
Rule-based topic assignment and automated sentiment analysis.
Keyword detection
Unsupervised topic detection.
Exploration & Discovery
Unsupervised clustering and human analysis.
Text type
Quant
Optimized to analyze up to 1k characters per text comment on average.
Indifferent
Qual & mixed
Quant
Indifferent
Qual
Data ingestion
Files, API, review scraping
Besides file-based uploads and API connections with other Apps, you can also directly scrape reviews from various sites from within the app.
Files
Files
Files, API
Files, API, review scraping
Files, online sources
Pros
High-quality, powerful & customizable AI
- Actionable & customized insights
- Astounding automation level for high-quality output
- Full control over topics
Familiar & flexible
Versatile solution for qual research
Holistic solution for quant feedback
Quick high-level results
Explorative, creative results for qual
Cons
Fine-tuning for human-like output
A few manual reviews required for human-like coding quality. But this also means human-level assignment quality is achievable, which cannot be said for most other tools 😉.
Time-consuming; labor-intensive
Time-consuming; Not for quant
Only basic AI; Not optimized for open-ends
Inconsistent topics over time; Difficult to customize
Inefficient and inconsistent for quant data
What others achieved with Caplena
Frequently Asked Questions
Will Caplena let me pull reviews directly from review sites? Which are supported? What if I need to analyze reviews from additional sources?
Which languages are supported? And what about multilingual text comments?
Can we build a cheaper solution with our own data scientists?