About us

Caplena was born out of the mission to empower any research team to uncover deep insights from open-ended feedback.
hero-mask
About us hero

Meet our team

Caplena is an Augmented Intelligence solution with *humans* in the loop. In our case, those humans are an international team of geeks, musicians & bouldering aficionados who share the same passion: data analysis. Caplena is powered by individuals who are different in their own ways, passionate about what they do, and ready to make a positive impact with our AI-powered solution.
maurice
Maurice Gonzenbach
Co-Founder
As Co-Founder of Caplena, Maurice strives to make the most recent achievements in the machine learning area accessible to the market research industry. Maurice obtained his master’s in Computational Science & Engineering from ETH Zurich, winning the prestigious international SemEval Contest in 2016 with his Master thesis on sentiment classification. Besides that, he regularly provides CAS lectures and trainings in Natural Language Processing (NLP) for ZHAW, HWZ, MRS and corporates.
pascal
Pascal de Buren
Co-Founder
Pascal, one of Caplena’s Co-Founders and Machine Learning Engineer, combines deep AI development in Natural Language and Computer Vision with vast experience in bringing AI technology into products. Pascal developed patented AI software for one of the largest insurance software providers in the world before founding Caplena. He holds a master’s degree in interdisciplinary sciences from ETH Zurich.
misel
Misel Marusic
Business Development
Misel joined Caplena as its first employee in 2019. He holds a MA in Business Administration from the University of Zurich. As a Business Development Entrepreneur, he combines his consulting and innovation knowledge with his hands-on approach to driving growth. Misel worked at EY as a Strategy Consultant within the financial industry and as a Business Developer within the insurance, media & tech space.
aleks
Aleksander Kalamus
Front-end developer
Aleks has worked with multiple international teams as a remote frontend developer for six years. In addition to being a UI/UX fanatic, he developed a web app that was listed among Finland's top 100 fastest-growing companies in 2020.
sheila
Sheila Bugal
Marketing
Over the course of her career Sheila has worked in all forms of creative expression - whether written, visual or musical. She originally studied Media Music Composition before finding her calling as a Marketer in the emerging technologies sector. Currently, she is obtaining her MSc of Marketing at King's College London and enjoys working on sonic branding projects in her free-time.
nick
Nicholas Menzies
Project Manager
Don’t have time to use Caplena? Luckily, Nick - our Project Manager - takes care of our 'Managed Services' option so you don't have to do anything but submit your data. Nick is both Project Manager and Customer Service expert, and handles all of your needs as a single point of contact throughout the entire project. Nicholas is a language genie and is a prof at coding to get optimal insight generation.
andre
André Seelmann
Customer Success Manager
André has over 15 years of market research experience managing qualitative as well as quantitative studies for B2B and B2C clients across various industry sectors. André worked mostly on the agency side and truly international. He worked for Metra Martech and RS Consulting in London and for Ipsos in London, Hamburg, and Sao Paulo. He has a particular focus on customer loyalty and customer experience research.
alexandr
Alexandr Zakharov
Frontend Engineer
Alexandr graduated from Nizhny Novgorod State Technical University, receiving a bachelor's degree in Computer Science. He has been working as software engineer for 9 years, seven of which have been spent in frontend development. Alexandr has worked on energy-tech, fin-tech, and e-commerce projects in both the private and government sectors.
batiste
Batiste Bieler
Back-end engineer
In the past 15 years, Batiste has developed Web Applications for a variety of companies. He likes experimenting with new tech and contributing to open source projects. In his free time Batiste enjoys cooking, reading, playing video games, and writing programming language compilers.
julian
Julian Wachholz
Backend Engineer
Julian has been crafting professional websites for over ten years with different technologies, though his passion lies with Python. With broad interests from motorcycles to board games, he can certainly surprise you with a large knowledge of trivia.
brian
Brian Skavdahl
Account Executive
Brian is Caplenas Account Executive in the US, helping to tap into the North American market. Brian is a Bay Area native and has worked for a number of successful startups, within various industries in his career. He’s a professional in all things sales related and has also managed both Customer Experience and Sales Operations. He most recently comes from Vivino, where he worked with wineries all over the world and gained a renewed appreciation and passion for wine.

We are growing constantly

From rapidly growing start-ups like Joyn to Fortune 500 companies like eBay & DHL - we have managed to achieve unparalleled customer loyalty. Building on that trust and keeping innovation at the core of everything we do, it is our mission to support any insight team that analyses any kind of open-ended feedback.
Factworks
Swisscom
Ebay
DHL
Coop
Joyn

Our company

Based in Zurich, Switzerland, we serve companies around the world. From global market research institutes to agile start-ups, Caplena empowers market research teams, increasing efficiency through automation and boosting quality with deep tech.

Our Story

It all began when one of the co- founders, Maurice, won the prestigious SemEval competition for his Master Thesis. He began to explore ideas in the Natural Language Processing (NLP) field with his colleague Pascal, a Machine Learning Engineer specializing in the field of Natural Language and Computer Vision.
Selina
They soon realized a gap in the industry when LINK and SKOPOS - two Market Research firms - inquired if the same technology could help them with open-ended survey coding. As it turned out, almost all firms that handle customer feedback face the same issue: too many open ends and not enough time to accurately analyze them all.

Four months later, Pascal and Maurice had completed the first prototype - and things began to take off quickly. Since its inception in the spring of 2018, Caplena has doubled the number of text responses it processes every six months, with over 50M verbatims processed to date. Today Caplena serves companies in more than 15 countries.

Trusted by top Agencies & Brands

Our customers range from freelancers to Fortune 500 companies.
The text analytics tool of choice for 100+ companies in 15+ countries.
Over 50 million responses analyzed since 2018, with 120 new projects added each week.
Check icon Free 14-day trial
Check icon No credit card required