About us

Have you ever spent countless hours tediously sifting through huge piles of customer feedback?
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Meet our team

Our mission is to build products that assist humans in making better decisions
Maurice Gonzenbach
As Co-Founder of Caplena, Maurice strives to make the most recent achievements in the machine learning area accessible to the market research industry. Maurice obtained his master’s in Computational Science & Engineering from ETH Zurich, winning the prestigious international SemEval Contest in 2016 with his Master thesis on sentiment classification. Besides that, he regularly provides CAS lectures and trainings in Natural Language Processing (NLP) for ZHAW, HWZ, MRS and corporates.
Pascal de Buren
Pascal, one of Caplena’s Co-Founders and Machine Learning Engineer, combines deep AI development in Natural Language and Computer Vision with vast experience in bringing AI technology into products. Pascal developed patented AI software for one of the largest insurance software providers in the world before founding Caplena. He holds a master’s degree in interdisciplinary sciences from ETH Zurich.
Misel Marusic
Business Development
Misel joined Caplena as its first employee in 2019. He holds a MA in Business Administration from the University of Zurich. As a Business Development Entrepreneur, he combines his consulting and innovation knowledge with his hands-on approach to driving growth. Misel worked at EY as a Strategy Consultant within the financial industry and as a Business Developer within the insurance, media & tech space.
Aleksander Kalamus
Front-end developer
Aleks has worked with multiple international teams as a remote frontend developer for six years. In addition to being a UI/UX fanatic, he developed a web app that was listed among Finland's top 100 fastest-growing companies in 2020.
Sheila Bugal
Sheila studied Media Music Composition in London before finding her calling as a Marketer in the emerging technologies sector (Virtual Reality and Artificial Intelligence). Sheila brings to the table a mixture of creative tools to communicate stories and emotions, whether they are written, visual or musical.
Nico Hänggi
Back-end developer
Nico received a BSc of Computer Science from ETH Zürich. In addition to having two years of experience as a Backend Engineer, he is a full-stack developer and owner of a digital agency that builds custom web applications. His interests include reverse engineering and formal verification.
Nicholas Menzies
Project Manager
Don’t have time to use Caplena? Luckily, Nick - our Project Manager - takes care of our 'Managed Services' option so you don't have to do anything but submit your data. Nick is both Project Manager and Customer Service expert, and handles all of your needs as a single point of contact throughout the entire project. Nicholas is a language genie and is a prof at coding to get optimal insight generation.
André Seelmann
Customer Success Manager
André has over 15 years of market research experience managing qualitative as well as quantitative studies for B2B and B2C clients across various industry sectors. André worked mostly on the agency side and truly international. He worked for Metra Martech and RS Consulting in London and for Ipsos in London, Hamburg, and Sao Paulo. He has a particular focus on customer loyalty and customer experience research.

We are growing constantly

From rapidly growing start-ups like Joyn to Fortune 500 companies like eBay & DHL - we have managed to achieve unparalleled customer loyalty. Building on that trust and keeping innovation at the core of everything we do, it is our mission to support any insight team that analyses any kind of open-ended feedback.

Our company

Based in Zurich, Switzerland, we serve companies around the world. From global market research institutes to agile start-ups, Caplena empowers market research teams, increasing efficiency through automation and boosting quality with deep tech.

Our Story

It all began when one of the co- founders, Maurice, won the prestigious SemEval competition for his Master Thesis. He began to explore ideas in the Natural Language Processing (NLP) field with his colleague Pascal, a Machine Learning Engineer specializing in the field of Natural Language and Computer Vision.
They soon realized a gap in the industry when LINK and SKOPOS - two Market Research firms - inquired if the same technology could help them with open-ended survey coding. As it turned out, almost all firms that handle customer feedback face the same issue: too many open ends and not enough time to accurately analyze them all.

Four months later, Pascal and Maurice had completed the first prototype - and things began to take off quickly. Since its inception in the spring of 2017, Caplena has doubled the number of text responses it processes every six months, with over 50M verbatims processed to date. Today Caplena serves companies in more than 15 countries.

Trusted by top Agencies & Brands

Our customers range from freelancers to Fortune 500 companies.
The text analytics tool of choice for 100+ companies in 15+ countries.
Over 50 million responses analyzed since 2018, with 120 new projects added each week.
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